The most popular American offset printing rotation

  • Detail

Prospects of American offset printing in 2001 (II)

time required for printing the questionnaire indicates that the time required for printing is the average ratio of the working hours required for printing to the total hours of the rotary printer, which is expressed as a percentage

on the whole, the survey results this year are encouraging. The total working hours have increased. Almost 27% of the respondents reported that the working hours fluctuated between 76% and 80%, compared with 24% in 1999. 19% of the respondents pointed out that the working hours were between 81%-85%, and almost 27% of the respondents pointed out that the working hours were between 71%-75%, a significant increase compared with 19% in 1999. However, only 6 per cent reported working hours between 86 and 90 per cent, down from 9 per cent reported in 1999

the most encouraging thing is the benefit at the lower critical point of spectrum. Only 5% of the respondents indicated that the number of working hours was 60% or less. About 4 per cent reported working hours ranging from 61 to 65 per cent, down from 10 per cent last year. It is obvious that printers become more proficient in handling the competitive characteristics of the product industry

production capacity vs. output

when asked about their factory's current and expected production capacity vs. actual output, 26% of printers reported excess production capacity, slightly higher than last year's 24%. Nearly 37% of printers reported a balanced production capacity, up from 7% in 1999. For the first time in recent years, 35% of printers pointed out that their production capacity was insufficient, up from 29% in 1999

what kind of business

with the printing press running faster and faster, what are they producing? Ordinary commercial and advertising printing still dominate this industry, accounting for about 25%, the same as last year. Printers expect that general commercial and advertising printing will decline in 2001, about 23%

catalogue printing has achieved objective gains in 1999, jumping from 8.6% in 1998 to 14% in 1999. In 2000, the printing of the catalogue actually rose to 18.4 per cent. However, printers predict that this kind of rising stone will weaken, and the printing of the catalogue will remain at about 19% in 2001. Although the threat from the Internet is increasing, retailers will still invest in the printing of catalogues. In fact, it seems that catalogue manufacturers are constantly expanding the use of paper media catalogues to promote the entry of transactions. It is expected that the future of the catalogue is quite bright

the demand for newspaper inserts has decreased from 11.5% in 1999 to 9% in 2000, and is expected to increase slightly to 10% in 2001. The sales promotion tabloids were hit hard in 1999, falling from 19% in 1998 to 10%, and their business gradually increased to 11.5% in 2000. It is expected to maintain a similar level in 2001. Magazines and inserts were another area of growth in 2000, rising from 15 per cent last year to 19 per cent. In the next 12 months, the market will remain stable

direct mail advertising has been maintained at the level of 9%. Although it has been impacted by interconnection and personalization, printers will seek new technologies and services to help customers achieve a higher response rate. This part of the business will remain stable even if it does not grow in the future

books and periodicals accounted for 9% of the market share in 1999, which dropped to less than 5% in 2000. It is expected that there will not be much change in 2001

paper type

in 2000, the use of coated paper by thermosetting rotary offset printers fell from 67% to 61%, while the use of uncoated paper fell from 25% to 22%. The paper used for thermosetting rose rapidly, reaching 11%. In 2001, the utilization rate of paper should basically remain unchanged. If some catalogue producers and publishers have increased benefits, they should gain from controlling the cost of paper. Nearly 57% of paper and 37% of coated paper are used in condensing rotary offset printers. These figures will be flat in 2001

paper prices

in general, paper prices rose in 2000, with coated and uncoated paper up 8% and paper prices up 9.6%. It is expected that the price of coated paper will increase by 5% in 2001, and non copper paper should remain unchanged. In addition, paper will rise by 6.1%. There are many uncertain factors in the survey of this project, so I'm not sure


besides paper, what will printers purchase in 2001? Whether to buy rotary printing machine, digital printing machine or binding equipment

the purchase of printing machines is still high. Slightly more than 20% of the respondents believe that they plan to purchase thermosetting rotary offset printing machines in 2001, and only 5% of the respondents plan to purchase condensing rotary offset printing machines. The purchase plan of thermosetting printing machines increased slightly compared with 1999, but the customers who intend to purchase condensing rotary machines decreased from 10% to 5%

in addition, there are still rotary printers who intend to buy sheet fed printers. The proportion of knowledge is less than that in 1999. Almost 9% of the respondents increased or replaced sheet fed printers in 2001

in the process of selecting the printing machine, the practicality of the design is very attractive. The next is the missing with the ability to tell the printing. The index is the number of prints per hour. Printers are also willing to buy equipment that can reduce the preparation time of printing operations

other factors include the reliability and durability of equipment and printing capacity. The last most important factor is the return on investment

digital process scheme

almost 32% of respondents plan to purchase CTP system in 2001, which is 3% higher than that in 1999. CTP technology is becoming more and more mature. The introduction of digital proofing system will make the digital process faster. As the color problem has always been the main problem related to waste, printers began to realize the advantages of establishing an automated production operating system, and the closed-loop color management system is an important part of the improvement. Another 14% of rotary offset printers are going to buy imagesetters, and 25% of printers are going to buy four-color proofing systems, which has increased. This will also lead to some unnecessary questions. Some new images will help printers find a way out. In terms of post process, mail order and distribution capacity have aroused special interest of rotary printers. 15% of the people have purchase intention, which has increased significantly compared with 1999

increase sales and improve productivity

the survey also asked the printers how they planned to improve the operating conditions of their factories. As in the past, the first is to expand sales on the basis of the existing time. 29% of the respondents strive to expand sales on the basis of the existing time, and 30% of the respondents strive to improve work efficiency. In addition, a large proportion of manufacturers want to improve service quality, because customers buy not only printing but also the results provided by printing. The best salespeople are those who understand customer needs. Printers need to constantly look for differences between their enterprises and their competitors. In order to remain invincible in the new century, they must distinguish between the services they provide and others. These services must be customer-oriented. Printers must find ways to make customers' products enter the market faster, cheaper and more effectively

the rotary printers also understand that expanding sales is not the only answer in today's market environment. Successful printing enterprises must have a keen eye on improving productivity. Therefore, 30% of the respondents are taking improving efficiency as the best way to improve their operations, and another 10% are committed to installing more production equipment. There is no doubt that Jinan new period Testing Instrument Co., Ltd. produces all kinds of experimental machines all year round, They are to stimulate and improve efficiency

main questions

finally, the questionnaire asked the runner printers what are the main problems facing the industry. In 1999, the lack of skilled workers accounted for a large proportion, and 73% of them listed it as the first concern. In 2000, this was still a big problem for the printers, and 71% of the respondents were listed as the main concern

it is not easy to find excellent talents. Printers must be willing to hire those who are not perfect. Printers must pay attention to what attracts their enterprises. Donnelley's HR experts have concluded that companies that can create an environment for employee development will attract and retain better workers than other employers, where employees can experience various experiences and engage in different work contents. Finally, enterprises that provide training, tuition, compensation and rapid progress projects can attract and retain excellent employees

what are the other challenges on the rotary printer's form? It is competition or low price. 75% of the respondents think that competition is quite worrying, up from 71% in 1999. Undoubtedly, this is a difficult market, and printers are scrambling to find a magic weapon to attract customers' business

in the next few years, it is possible to see the industry shrink. Printers who cannot maintain appropriate profits will find it more difficult to compete. Printing is no longer the only media choice. As an industry, we have to find more and better ways to make the customer's business easier with printing, which will have a competitive advantage today or in the next few years

for the first time in four years, paper price has become the main concern of printers. Slightly more than 50% of the respondents regard paper pricing as one of the three major problems facing the industry

digital technology is still an in-depth study on the circular economy of fiber reinforced composites in the UK, which worries the rotary printers. 33% of the respondents listed it as one of the three major problems they face. Focusing on digital technology is a productivity issue. As the industry slowly but firmly shifts to automated production operations, there are challenges everywhere

compared with 28.8% last year, only 16.5% of the respondents this year listed the problem of production capacity as one of the three major problems

environmental problems used to be a major problem, but now they have become less important. Only 3.8% of the respondents listed environmental problems as a major problem, up from 9.3% in 1999

being different

today, it is very important for offset printers to make themselves different in the market and position themselves as more than just printers. They must add value-added services and be willing to become customers' consultants

with perfect marketing skills, printers must constantly strive to improve internal operation efficiency. It is absolutely important to provide services and products valued by customers and services and products that can be distinguished from other printers, but it is also necessary to pay attention to internal cost reduction measures if abnormal phenomena are found, especially unexpected losses, operation preparation time/waste and signal process automation

the pessimistic prediction about the collapse of the printing industry is premature. Those printers who want long-term prosperity must make changes today. They must reposition their products, services and roles in the market. They must invest in digital tools to improve and accelerate their internal operations. They must create a common culture to attract excellent employees, and also provide innovative projects to maintain employee satisfaction. By implementing these strategies, offset rotary printers will find the future full of passion and hope

Copyright © 2011 JIN SHI